PRINT & MEDIA ADVERTISING

Small businesses need to reach large audiences with limited
resources. Choosing effective advertising is critical for success.

PRINT ADS
Various forms of advertising may be effective depending on the
desired target market. Print ads may be designed and placed in
trade publications, local flyers, newspapers, regional magazines,
and other media. Xpanxion has excellent relationships with many
local media channels and can help our customers develop
marketing plans based on budget, timeline, and goals.

MEDIA ADVERTISING
Media advertising includes taking advantage of local radio and
television channels to reach a large amount of potential customers quickly. Xpanxion has partnered with both recording studios and video production studios to develop effective, professional advertisements.

PERFORMANCE ANALYSIS
The largest part of any effective advertising campaign is the ability to track performance and make needed adjustments along the way. Xpanxion defines goals in dollar-to-dollar scales - how much money is being invested vs. how much revenue is being generated. Reports are provided to our customers at sufficient intervals so that decisions can be made to continue, modify, or reorganize marketing efforts.

PRINT SERVICES
Xpanxion has negotiated very low rates for our customers with
local print shops to provide affordable single color and full color business cards, flyers, pocket folders, and brochures. Binding,
folding, punching, and mailing services are also available.
Combined with our in-house creative design department, we can provide full service: conceptualize, design, and print.

PROMOTIONAL GOODS
An effective method for small businesses to keep their name in
front of existing and potential customers is to offer free promo-
tional items - pens, mugs, shirts, golf accessories, bags,
and other goods with your logo. Show customers how much you
appreciate their business, or help potential customers remember
who you are and how to contact you.

EVENT PLANNING
Need someone to plan your next seminar, training meeting, sales
meeting, or sales event? Xpanxion can coordinate the event,
make arrangements for catering, provide promotional materials, send out invitations, and remove the worry from your next event - all for a very reasonable flat rate price.